Precision Over Assumption.
At AttributionFlow, we dismantle the "black box" of marketing spend. Our suite of services bridges the gap between raw data and profitable decision-making through bespoke attribution modeling and deep-tier consulting.
"The most expensive data is the data you ignore."
The Modern Measurement Challenge
In a cookie-less landscape, traditional tracking is failing. Marketing teams are often blind to 40% of their customer journey, leading to wasted budget and suppressed growth. We don't just offer tools; we offer a path to clarity.
Our **Analytics Audit** identifies the structural leaks in your data collection. We look beyond the surface level of Last-Click to understand how every touchpoint—from LinkedIn impressions to direct organic search—contributes to the final conversion.
By integrating advanced **Marketing Tech Stack** optimization with your internal CRM, we create a single source of truth that reflects the reality of your customer behaviors, not just the optimism of your ad platforms.
Outcome Focused
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01
Budget Efficiency
Reallocate 15-30% of underperforming spend identified via fractional attribution.
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02
CLV Awareness
Shift focus from high-CAC one-off buyers to high Customer Lifetime Value cohorts.
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03
Strategic Agility
Reduce reporting latency from weeks to real-time via automated data pipelines.
Our Service Ecosystem
We operate at the intersection of technical engineering and marketing strategy, ensuring your attribution model is both mathematically sound and commercially actionable.
Multi-Touch Attribution (MTA)
Move beyond binary credit. We implement algorithmic models that assign value to every interaction, capturing the true weight of brand-building and middle-funnel activities.
- Shapley Value Modeling
- Markov Chain Analysis
- Cross-Device Stitching
Marketing Mix Modeling (MMM)
For companies with offline presence or significant brand spend. We correlate top-tier spend with historical sales data to measure the unmeasurable.
- Media Saturation Curves
- Seasonality Normalization
- Bayesian Statistical Frameworks
Incrementality Testing
Prove value with scientific rigor. We design and execute lift tests to determine exactly which conversions would have happened regardless of your advertising activity.
- Geo-Holdout Experimentation
- Conversion Lift Studies
- Ghost Ad Control Groups
4.8 billion
Total Spend Optimized 2025
+22%
Avg. ROAS Improvement
"The challenge isn't a lack of data; it's the lack of conviction in the data. AttributionFlow gave our board the confidence to scale high-performer channels we had previously capped due to poor internal tracking."
Inside the Diagnostic Workflow
Signal Mapping
We map your entire customer journey against your current tracking capabilities, identifying "Dark Social" gaps and leakage points where user intent is lost between sessions.
Model Calibration
Custom algorithms are built based on your specific sales cycle. A 14-day cycle requires different fractional weighting than an 18-month B2B enterprise journey.
Decision Framework
We don't just hand over a dashboard. We provide a decision matrix that tells you exactly how much to bid and where to reallocate budget for maximum incremental lift.
Ready to define your flow?
Stop guessing. Start measuring. Schedule a discovery session with our lead consultants today to see how AttributionFlow can transform your marketing efficiency.