Our Stance on
Digital Footprints.
At AttributionFlow, we specialize in marketing analytics. We understand better than anyone the delicate balance between data-driven insights and individual privacy. This policy outlines how we handle the small files known as cookies to ensure your experience remains seamless while your boundaries are respected.
Purposeful Tracking
"The data we collect is used to refine our attribution models, not to identify individuals. We prioritize aggregate trends over personal surveillance."
Compliance Status
GDPR & UK DPA Ready
The Logic of Identification
Cookies are small text files stored on your device that help us remember your preferences and understand how you interact with our tools.
To provide the advanced marketing analytics that AttributionFlow is known for, we require a technical foundation that allows us to distinguish between unique sessions and returning users.
Essential Functionality
These are non-negotiable. They enable core site features like secure logins and basket management. Without these, our site simply wouldn't work as intended.
We also use performance cookies to gather data on which of our pages are the most popular and where users might be running into issues. This "crowd-sourced" diagnostic data is invaluable for our engineering team in London to maintain the high standard of service expected by our partners.
For more specific details on how your data is handled beyond just these small files, please review our Privacy Policy.
Technical Taxonomy
A transparent breakdown of the technologies active on attributionflow.company.
Operational Cookies
Strictly necessary for technical operation. These cookies manage sessions, prevent cross-site request forgery, and maintain your security while browsing our analytics demos.
- • CSRF_TOKEN (Session)
- • AFF_SESSION_ID (24 Hours)
- • COOKIE_PREFERENCE (1 Year)
Analytical Insight
These allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular.
- • _GA (2 Years)
- • _GID (24 Hours)
- • _GAT (1 Minute)
Experience Tuning
Functional cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or your region.
- • AFF_LANG (6 Months)
- • AFF_REGION (6 Months)
- • CUSTOM_UI_STATE (30 Days)
Managing Your Preferences
Ownership of data begins with the user. You have the sovereign right to choose which non-essential cookies you allow us to deploy during your visit.
Need a quick reset?
You can revoke your consent at any time or clear your browser's persistent storage to remove all traces of cookies from our domain.
Contact our privacy officerGoogle Analytics Opt-out
Learn how to prevent your data from being used by Google Analytics across all websites you visit via their official browser add-on.
Browser Configuration
Detailed guides for managing cookie settings in Chrome, Safari, Firefox, and Edge to ensure local device privacy.
UK Legal Framework
Understand your rights under the Data Protection Act 2018 and the UK's specific implementation of privacy regulations.
Direct Inquiry
Have a specific question about how we use cookies for marketing analytics? Reach out to our London team directly.
Detailed Disclosures
01. Duration of Storage
Cookies on our site are categorized into "session" cookies and "persistent" cookies. Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device for a pre-defined period (usually between 30 days and 2 years) or until you manually delete them. These persistent files allow us to recognize returning visitors and apply their previously selected preferences.
02. Third-Party Integration
In addition to our own cookies, we may also store third-party cookies on your computer or mobile device. These are cookies set by a domain other than the one you are visiting. We use these primarily for social media integration and refined advertising attribution using external platforms like LinkedIn or Meta, provided you have given explicit consent via our preference manager.
03. Updates to this Policy
This policy was last updated on . We reserve the right to modify this Cookie Policy at any time to reflect changes in our technology or legal obligations. We encourage users to check this page periodically to stay informed about how we are protecting their privacy.